This is a guest article by Rajat Bhadani.
1. Content is Important
If people cannot write well, they cannot think well, and if they cannot think well, others will do their thinking for them
– George Orwell
It’s like good storytelling – your writing needs to guide your audience into what you want them to think/perceive or they will create a picture on their own which might not be necessarily what you originally wanted.
2. Read Well
If you don’t have the time to read, you don’t have the time or the tools to write
– Stephen King
The more you read, the more ideas gets generated in your mind and you should also focus on reading from the competition to know what they are writing so that you can find a way to stand out from the crowd.
3. Eliminate the Unnecessary
The ability to simplify means to eliminate the unnecessary so that the necessary may speak
- Hans Hoffman
My most important piece of advice to all you would-be writers: when you write, try to leave out all the parts readers skip
– Elmore Leonard
A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts
– William Strunk Jr.
Don’t just write for the sake of filling up, eliminate whatever you think will bore your audience.
4. Be Passionate
This is the challenge of writing. You have to be very emotionally engaged in what you’re doing, or it comes out flat. You can’t fake your way through this
– Gordon Atkinson
You should write on a topic you are passionate about as unless you are excited about what you are writing how you can expect the reader to be thrilled while reading.
5. Paint a Picture
The skill of writing is to create a context in which other people can think
– Edwin Schlossberg
To create a powerful emotional response your writing needs to spark the same thoughts in your reader’s mind as with which you started writing in the first place. So don’t just simply state.
6. Use Images & Typography
Typos are very important to all written form. It gives the reader something to look for so they aren’t distracted by the total lack of content in your writing
– Randy K. Milholland
Ideas are refined and multiplied in the commerce of minds. In their splendor, images affect a very simple communion of souls
– Gaston Bachelard
Visual sometimes better expresses the writing or at least complements it. So it’s advisable to use images and good typography.
7. KISS (Keep it Short & Simple)
Vigorous writing is concise
– William Strunk Jr.
The finest language is mostly made up of simple unimposing words
– George Eliot
Simple words are more easily understood and communicate your thoughts better. So use simple words and write only what is necessary to communicate to the audience.
8. Accept Criticism
Don’t mind criticism. If it is untrue, disregard it; if unfair, keep from irritation; if it is ignorant, smile; if it is justified it is not criticism, learn from it
– Unknown Author
Pay attention to what others had to comment and learn from it and if you are just starting then again try to gasp from other successful writings (similar) and know why their audience (perhaps the same as yours) appreciated it and what they liked about it.
9. Keep Writing
Quantity produces quality. If you only write a few things, you’re doomed
– Ray BradburyYour
How true – the more you write the better you become.
10. Be Unique & Unpredictable
Consistency requires you to be as ignorant today as you were a year ago
– Bernard Berenson
Consistency is the last refuge of the unimaginative
– Oscar Wilde
Experiment and be creative and your audience will like you more.
11. To Sum it up
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read
– Leo Burnett